Create the logo, brand image and landing page for a new start-up called Hype, whose goal is to develop new products in the field of technology, electronics and home automation management.
Innovation
This is an innovative start-up, so the image must represent its spirit</p
Repeatability
For each project, additional logos are planned that should still be recognizable as belonging to the same company.
Versatility
Over time, the areas of the projects may change significantly, so it is better to refer to general and abstract concepts.
Concept
For the logo I combined the meaning of “hype” – creating anticipation and expectation – with the initial letter H and the shape of the hyperbola.
The two curves suggest a signal that grows, a flow of energy that amplifies over time: a visual synthesis of Hype’s work between design and engineering.
I chose a clean, geometric typeface that helps convey technical precision without feeling cold.
The palette combines a bright yellow with deep greys: the contrast emphasizes the innovative side of the start-up and makes the brand recognizable both in print and on screen.
The curves of the logo become a graphic sign that extends across the materials: business cards, letterhead, folders and physical spaces.
In this way the brand is not just a symbol, but a consistent presence at every touchpoint with the customer.
Landing page
The landing page reprises the dark background and yellow accents to highlight the payoff “Don’t believe the hype, believe us.”hype-design.it
The layout is responsive and focuses on a few clear messages: who Hype is, what it does and how it can help companies and individuals, guiding the user towards getting in touch.
HI 🙂
WE
ARE
HYPE.
Visit the website hype-design.it
